Joe Van Trump

Creative Director/Copywriter

Mobile 0438 444 686

Howdy

Joe hails from the United States of Texas. When he’s not writing about himself in the third person, Joe enjoys studying war history and playing in the park with his three children.

Joe's a hands-on CD and writer and loves every aspect of the job – from helping write a great strategy to creating and crafting a brilliant idea.

Experience

Freelance Creative Director/Senior Copywriter

I’m currently running my own freelance writing/consulting business, creating advertising across various media for a host of different client sectors, including finance, Telco, Healthcare, Auto, Fashion, Sustainability, and FMCG. My average day includes:

• Creating, reviewing and editing final copy for accuracy and overseeing all phases of production.

• Collaborating with strategic planners to maintain consistency with brand marketing and message strategies.

• Creating through-the-line integrated campaigns and 1:1 B2B and B2C comms.

• Writing blogs and social content across all facets of social media.

• Managing all phases of client projects from planning to on-time and on-budget completion of deliverables.

• Incorporate SEO keywords into copy to optimise search result rankings.

Sudler & Hennessey, Sydney

Associate Creative Director/Head of Copy

I was recently the Associate Creative Director and Head of Copy for Sudler, Sydney - a leading healthcare agency. I oversaw and created advertising for the healthcare space, creating through-the-line creative campaigns for HCPs. This included TVCs, brand awareness, digital and content, pharmacy engagement, strategy, experiential and everything in between.

303 MullenLowe - Sydney

Group Creative Head, Audi Australia

I was the Group Head of Audi Australia, overseeing the "always on" retail component of the business. My other responsibilities also included overseeing Harley-Davidson and Whitlock's social and writing for TK Maxx, Unilever and every pitch that came through the door.

Leo Burnett, Sydney

Creative Director, Woolworths

At Leo's, I was the co-Creative Director of one of the largest retail accounts in Australia, Woolworths. We were a team of 51, over half of which were creative folk. I oversaw and wrote across every media: TV, Print, Radio, experiential, promotional, online content, social and digital.

LOUD Advertising

Creative Director

Senior Copywriter

After joining Loud, I was soon promoted to the role of Creative Director. At its peak, I managed three creative teams, two designers, two art studio operators and two digital specialists.

During my tenure as CD, I worked on approximately 70 different pitches, with a success rate of just over 60%.

DDB, Sydney

Creative Group Head on McDonald’s ‑ Associate Director

I was responsible for managing six teams and overseeing the creative output for McDonald's Australia, as well as writing numerous TV, radio and print campaigns. I worked closely with our Launch Pad graduates, helping them nurture their ideas and evolve their skills.

I helped create a core values campaign that was a paradigm shift for the QSR category. This was a big step for McDonald's as it marked the first time they presented nutritional facts in an honest, compelling way. Research results proved that consumer perceptions towards the McDonald's brand changed favourably.

On top of all that, I created a new campaign for McDonald's Deli Choices that increased overall transactions by 2.8% from the previous year.

george, Sydney

Creative Director/Managing Partner

As the Creative Director and lead copywriter for this small, start‑up agency in Sydney, I helped launch St. George Bank’s “Big Enough, Small Enough” campaign.

I was instrumental in helping george to become Campaign Brief's Emerging Agency of the Year, 2003.

We pitched and won numerous accounts including New World Supermarkets (New Zealand), Telstra Stadium Corporate Suites, and Nugan Estate Wines.

DDB, Sydney

Senior Copywriter ‑ Associate Director

While working on nearly every piece of business at the agency, I was the Creative Brand Guardian and head writer on NSW Lotteries and News Ltd. Our creative work increased sales by 2.3% overall for NSW Lotteries in a year-on-year comparison.

DDB worldwide, Chicago

Senior Copywriter

I wrote campaigns for McDonald’s, US West, FTD, and Unilever, and was chosen by DDB Chicago as the best up‑and‑coming creative talents of the year. During my time there, I created some of the most successful campaigns in US West's history.

J. Walter Thompson, Chicago

Senior Copywriter

I cut my proverbial packaged goods teeth on the sweaty meats and fatty cheeses of Kraft Foods and Oscar Mayer, as well as 7Eleven, Motorola, Northern Telecom, Ford Credit Card and Princess Cruise Lines.

I quickly climbed the ladder to Senior Copywriter in a few short years.

Created and pitched the winning idea for a $50 Million Midas Muffler account.

Black Gillock & Langberg, Houston, Texas

Junior Copywriter

I was a technical writer for Shell Chemical and brought some exceptionally technical brands to life - Krayton polymers, Neodol ethoxylates and surfactants and Shell lubricants. Also worked on Fiesta Foods and Black-Eyed Pea Restaurants.

KDWB Radio ‑ Minneapolis

Freelance Radio writer

Wrote radio ads for anything that I could get my hands on from midnight to 4am every single night. It was a humble (and tiring) start to a very exciting career.

Education

University of Texas, Austin

Bachelor of Science in Advertising

La Universidad de Alicante, Spain Summer

International Foreign Exchange student

Brands

FMCG: Woolworths, McDonald’s, TK Maxx, Unilever, KRAFT Foods, Kellogg’s, Wrigley’s, Budweiser, Oscar Mayer, Whitlocks, News Ltd. (The Sunday Telegraph, The Daily Telegraph), Lotto, PharmaCare Laboratories (Brut Deodorant & Body Sprays • Nature’s Way Vitamins • Bioglan • Norsca Deodorant), Gatorade, Hasbro, FTD Florists, Nugan Estate Wines, Black‑Eyed Pea Restaurants, Kettle Restaurants, AUSTAR, FOXTEL, SKY News

RETAIL: Woolworths, eBay, Harley Davidson, New World Supermarkets (New Zealand), KMART, Fiesta Foods, 7Eleven, TK Maxx, US West, McDonald's, Harley Davidson

FINANCE: ING, St. George Bank, RAMS, Macquarie Bank, Western Union, The Greater Building Society, COBA (Customer Owned Banking Association), Texas Commerce Bank, Ord Minnet, Ford Credit Card

TELECOMS: Optus, US West, Quest Communications, Northern Telecom

GOVERNMENT: NSW Trustee and Guardian, Cancer Institute, Cancer Society, NSW Problem Gambling, Anxiety Australia, NSW Environment “Living Thing” anti-litter campaign, NSW Transport, NSW Bike Helmet Safety, Hepatitis Vaccine Campaign, Osteoporosis Australia, Arthritis Australia

HEALTHCARE: Bayer Animal Health, Novartis Animal Health, MediBank

AUTOMOTIVE: Audi Australia, Harley Davidson, Ford, Volkswagen, Midas Mufflers

TRAVEL: Princess Cruise Lines, Outboard Marine

CHARITY: Animals Australia, Salvation Army, Uniting Care Church, Cerebral Palsy Alliance

INSURANCE: IAG, Avant Indemnity Insurance

TECHNOLOGY: NEC, Microsoft, Motorola

Awards

21st Annual Webby Awards - eBay "Celeste, Where's Your Activewear?" Top 10 for branded entertainment globally for 2016.

Gold Mobius 2013 - Animals Australia

Cannes Finalist 2013 - Animals Australia

National Multicultural Marketing Grand Award 2011 - Cancer Institute

National Multicultural Marketing Category Gold Winner 2010 - Western Union

Silver Effie 2009 - Western Union

Silver Pigeon 2008 Outdoor Awards - IMAX

Silver ADMA 2007 for best campaign - Animals Australia

Two Caxton finalists 2007 - Animals Australia

AvantCard of the year 2008 - Animals Australia

Chicago Silver ADDY - Outboard Marine

Clio Finalist - Brookfield Zoo

Gold National ADDY - Shell Chemical Lubricant Division DM

Gold Houston ADDY - Shell Chemical Lubricant Division DM

Silver Houston ADDY - Drypers Diapers